For over 70 years, Suave has been committed to creating professional-quality products for you and your family that work as well as high-end salon and specialty brands. We are challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle we sell. As America's #1 hair care brand, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. Our Men's body washes produce rich lather and rinse clean. Our Naturals body washes have preferred fragrance appeal to Bath & Body Works® and our Naturals lotions have a unique, long lasting fragrance that smells just as amazing as Bath & Body Works®. These are just some of the facts that demonstrate Suave’s commitment to quality, and why more than half** of American households choose Suave.
Along with a commitment to quality, Suave is committed to helping consumers Turn off the Tap. As one of Unilever’s largest brands, Suave is supporting the Unilever Sustainable Living Plan and the Nature Conservancy’s Global Freshwater Program through its Turn of the Tap campaign, which encourages consumers to “turn off the tap” to conserve water when using Suave hair and body care products. The 2013 retail partners of the initiative are Safeway and soap.com.
The Nature Conservancy is the largest freshwater conservation organization in the world – operating in 34 countries with more than 600 freshwater conservation sites globally. Today, global demands for food, energy and shelter are putting unprecedented pressure on the resources of the planet, and water is at the heart of this crisis. The Nature Conservancy believes the most effective way to address this crisis includes both traditional engineered infrastructure and solutions rooted in nature.
The Conservancy’s Global Freshwater Program is focused on using our freshwater expertise to fundamentally change how the world manages its water resource. Critical to the success of the Conservancy’s strategy is to educate people about where their water comes from and why it is important to protect these sources. Launched in October 2012, Where Does Your Water Come From? (nature.org/water) is an innovative website that allows people in 500 cities to locate the source of their drinking water.
* Bath & Body Works® is a registered trademark of Bath & Body Works Brand Management, Inc.
** Based on US household penetration for 12 months ending Dec. 2008