YOU ARE ESSENTIAL.
Every day, essential workers keep society running - allowing us to have food on our tables, the lights on in our homes, and all the things that help keep our day as normal as possible in these uncertain times. While the COVID-19 crisis has underscored essential workers’ contributions, these important people have been and always will be essential. As a brand that works hard to take care of Americans and their families, we want to recognize, honor and support these essential workers who are so important to all of us each and every day.
THE ESSENTIAL WORKER FUND
Suave has partnered with Modest Needs to create the Essential Worker Fund to provide immediate, emergency grants to those on the frontlines of COVID-19. To apply for the grant, one must be classified as an essential worker based on prevailing local laws, hourly employee, and have a financial need as a result of COVID-19. Suave has committed $100,000 to start the Essential Worker Fund with Modest Needs and will increase our donation with your help to spread acts of gratitude on Twitter and Instagram (see below for more details).
Learn more about the Essential Worker Fund here.
You can show your support and make an impact for essential workers through a simple ‘thank you’ on social media. Now through July 19th, 2020, Suave will donate an additional $1 to the Modest Needs Essential Worker Fund for every tweet or Instagram post mentioning #essentialsforessentials, up to $100,000. We hope you will join us in creating a chain of gratitude that honors and recognizes these essential workers’ contributions to our everyday lives.
As part of a $20M donation of products and services from Suave’s parent company, Unilever, Suave has donated personal care and hygiene products to Feeding America to reach those who need it most. To keep those essential to us safe, Suave has also started producing hand sanitizer and is distributing $1.2M worth of it to Direct Relief to help those on the frontlines.
Learn more about Unilever’s United for America initiative here.
NOT ALL HEROES WEAR CAPES
Meet some of today’s heroes