YOU ARE ESSENTIAL

YOU ARE ESSENTIAL.

Every day, essential workers keep society running - allowing us to have food on our tables, the lights on in our homes, and all the things that help keep our day as normal as possible in these uncertain times. While the COVID-19 crisis has underscored essential workers’ contributions, these important people have been and always will be essential. As a brand that works hard to take care of Americans and their families, we want to recognize, honor and support these essential workers who are so important to all of us each and every day.

melody essential worker

THE ESSENTIAL WORKER FUND

Suave has partnered with Modest Needs to create the Essential Worker Fund to provide immediate, emergency grants to those on the frontlines of COVID-19. To apply for the grant, one must be classified as an essential worker based on prevailing local laws, hourly employee, and have a financial need as a result of COVID-19. Suave has committed $100,000 to start the Essential Worker Fund with Modest Needs and will increase our donation with your help to spread acts of gratitude on Twitter and Instagram (see below for more details).

Learn more about the Essential Worker Fund here.

man on truck essential worker

GET INVOLVED!

You can show your support and make an impact for essential workers through a simple ‘thank you’ on social media. Now through July 19th, 2020, Suave will donate an additional $1 to the Modest Needs Essential Worker Fund for every tweet or Instagram post mentioning #essentialsforessentials, up to $100,000. We hope you will join us in creating a chain of gratitude that honors and recognizes these essential workers’ contributions to our everyday lives.

Suave (Instagram) (Twitter) | Modest Needs (Instagram) (Twitter)

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sophia essential worker

UNILEVER’S COMMITMENT

As part of a $20M donation of products and services from Suave’s parent company, Unilever, Suave has donated personal care and hygiene products to Feeding America to reach those who need it most. To keep those essential to us safe, Suave has also started producing hand sanitizer and is distributing $1.2M worth of it to Direct Relief to help those on the frontlines.

Learn more about Unilever’s United for America initiative here.

NOT ALL HEROES WEAR CAPES

Meet some of today’s heroes

Sophia Essential Worker

Sophia C. Latrigue

Still prepping food

When Sophia gets home from her job prepping food the first thing she does is bag her clothes at the door before taking a really hot shower - making sure not to touch anyone (even the cat) until for sure she knows that she's clean."Transit is terrible but I'm still thankful" she says. "I still have a job and people need to eat well. So helping out now feels really important." To thank a worker like Sophia for the work that they do, send a message of gratitude with #EssentialsForEssentials.

Charlize Glass

Melody Lim

Still cleaning buildings

When Melody gets home after cleaning buildings in Queens, the first thing she does now is strip at the door, then heads straight for the shower - trying as hard as she can not to touch things before she is clean. "The shifts can be lonely but I'm also happy to be helping out in my own little way.” To thank a worker like Melody for the work that they do, send a message of gratitude with #EssentialsForEssentials.

Chris Essential Worker

Chris Webb

Still delivering mail

When Chris gets home after delivering mail the first thing he does is take off his shoes before stepping inside, then heads straight to shower - then puts all his clothes and towels right into the wash. "I do this to protect my family, just like working in gloves and a mask to protect other people." he says. Despite the risk Chris feels good delivering things people need. "I am helping others, so that they don't have to go out and put themselves at risk." To thank a worker like Chris for the work that they do, send your message of gratitude with #EssentialsForEssentials.